“Proper marketing therefore targets the group that matches the energy level of the product.” - Frederic

What 'Level of Energy' are your prospects at?

Are you communicating to them based on their 'Energy Level'?

I just finished reading Levels of Energy by Frederick Dodson last month, and it's given me a whole new paradigm for thinking about marketing and business.

It's similar to personality tools like Myers Briggs, DISC, Kolbe, Enneagram, and Wealth Dynamics...

...but for Energy.

Here's Frederick's "Level of Energy" scale (Similar to 'Power VS. Force' energy scale by David R. Hawkins if you're familiar with his work)

Higher Levels of Energy

1000 Infinity/Divinity

700 Oneness, Non-Duality, Vast Awareness

600 Bliss, Peace, Serenity, Lightness

570 Ecstacy, Exaltation

550 Unconditional Love

540 Humor, Happiness

530 Love, Intuition, Appreciation

510 Power, Initiative, Integrity

505 Beauty, Creativity, Imagination

475 Joy, Creativity

Mid Levels of Energy

450 Intelligence, Knowledge, Reason

400 Acceptance, Interest, Attention, Neutrality

320 Willingness, Kindness, Optimism, Activity

275 Courage, Relaxation, Eagerness, Fun

200 Contentment, Routine, Functionality, Boredom

Low Levels of Energy

190 Pride, Superiority, Arrogance

180 Antagonism, Criticism, Discontent, Complaint, Blame

160 Anger, Domination, Aggression, Coldness

120 Craving, Need, Compulsion, Unfulfilled Desire

100 Fear, Worry, Shyness, Inferiority, Paranoia

80 Grief, Sorrow, Self-Pity

50 Apathy, Despair, Depression, Hopelessness

30 Guilt, Shame, Psychosis, Humiliation, Hatred

"The energy-field you radiate will allow you to "tune in" to certain realities."

"It is not that you "create" reality just like a television set does not "create" the channels it receives. It is more that you tune-into a frequency by...​

a) Knowing the qualities and attributes of that frequency

b) Focusing attention and intention towards that reality or merging with it."

Not only is this book a great tool to understand your own Energy Levels and how you can move your baseline up over time...

...it's also a great tool that can be applied to business and marketing.

Case Study...

So if you're selling a product or service, it's important to understand what energy level your prospects are at so you can communicate to them at their level.

Are they looking to be more 'superior' than their neighbours? (190)...

...Or are they looking to tap into their 'creativity' (505)?

If someone is in a state of Fear or Worry (100), there's no use trying to talk about Love, Intuition, and Appreciation (530) in your marketing.

You have to speak to them at the level where they resonate with the message and help them see how they can move up a few levels. (small jumps, not big ones)

You might want to help them realize your product/service will fulfil a desire (120), or help them get Angry at their situation (160) to take action and change.

If your prospect is at the level of Intelligence, Knowledge, and Reason (450), then talking about Pride, Superiority, and Arrogance (190) likely won't resonate with them.

A message around Beauty, Creativity, and Imagination (505) is something that will likely motivate them to take action.

Each outcome would require different messaging to resonate with the right prospects.

"The people who give you money are either repelled or attracted by your product or service. If you want to be rich, you must study what's attractive to your potential customers. Find that out and you'll never be lacking again"

"Proper marketing therefore targets the group that matches the energy level of the product."

e.g. If you sell violent movies, the advertising has to be of a low-energy level.

If you sell spiritual coaching, then the advertising has to be of a high-energy level.

It's another layer of messaging to consider. This might resonate with you or it might not.

After reading this book, a lot of things, people, events, situations, music, art, business...etc... started making more sense.

If you're into "Energy" and "woo-woo" topics, this book is a must-read.

What's your biggest takeaway from this post?

What energy level do you think your prospects are at?

Are you currently speaking to them at their level?