“...I'll do better, I'll find you an architect and then have my subcontractors build out the entire thing for free.”

"A simple handwritten thank-you letter facilitated our getting our future office built for free, saving hundreds of thousands of dollars."

I LOVE me a good 'Hand-Written Thank You Card' as part of a marketing strategy.

Well, here's another case study of this powerful strategy at work.

My girlfriend was reading the book "The Promise of a Pencil" and when she came across this section, she grabbed me to tell me this story.

A contractor asks...

..."How can I help each of you best accomplish your goals with Pencils of Promise?"

Response...

..."If we ever get a new office, you can help us find a good architech", I joked.

Contractor...

..."I'll do better, I'll find you an architect and then have my subcontractors build out the entire thing for free."

A simple handwritten thank-you letter facilitated our getting our future office built for free, saving hundreds of thousands of dollars.

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So should YOU send out hand-written Thank You cards to YOUR clients....?

....Nah.... probably not worth it....😉