“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

The Best Ad I've Seen in 2023 (And Probably of ALL TIME)

I LOVE a good ad.

This one ad is by far the best ad I've seen in...FOREVER. I don't remember being so obsessed with an ad before.

I've shared this ad with my friends and family.

I've watched this ad dozens of times to understand WHY it's so good.

Curious to know what ad it is...? 😉

Watch The Ad By Clicking Here

Now Here's My Breakdown and Lessons You Can Apply to Your Own Marketing:

1. It takes a common thing we all know and re-positions it

e.g. "This is not an iPhone, it's a 3 trillion dollar military grade lethal weapon aimed at your brainstem".

2. It creates a "common enemy" by calling out the social media platforms that are engineered to hi-jack our attention

3. It uses authority (Tristan Harris' testimony) as credibility to back up the claim that our "attention is being harvested"

4. It puts the responsibility on the person watching the ad by stating "No one is coming to save you" then stating "but all hope is not lost" and transitions to the solution.

5. It then states a fact that we can't argue with:
   
   "we all have 24 hours in TODAY"

   "we all have human needs to take care of"

   with the time that's left over (that's the most valuable), we can either invest it to go after our hopes and dreams / create lasting memories... or waste it by giving it to the social media platforms (common enemy)

6. They include an AMAZING visual representation of the words with the images. Plus the analogy with the coins and jars is something everyone can instantly understand. (Remember back when we put money into different jars...?)

7. It empowers the person watching the ad:
   
   "You can take full control of your life at any moment, but you have to fight for it"
   

Here's how YOU can use elements of this ad for YOUR marketing assets:

1. How can you reposition your problem/solution/product or service as something else that is more than what it seems?
   
   When I look at my phone, I don't see an iPhone anymore... I see a 3 trillion dollar military grade weapon aimed to hi-jack my attention.
   
   e.g. If you're selling weight loss... ask yourself what you're REALLY selling...?
   
   The confidence to ask that person out on a date and eventually get married and start a family

   The confidence to ask your boss for a raise so you can make more money and take a month long vacation

2. Create a "common enemy" out of a solution that your customers are aware of but will not help them reach their desired transformation
   
   e.g. If I own a CrossFit gym, a "common enemy" could be a 24 hour 'global gym' fitness facility with random members and staff who don't know your name and don't care about your results. Their business model is based on volume in hopes that 90% of their members don't actually show up to use the gym.
   

3. Site a credible / authoritative source that speaks about your industry and strengthens your position.
   
   e.g. An interview of an ex-24 hour 'global gym' fitness facility CEO stating that their gym wouldn't be able to handle it if everyone actually came into the facility. They only factor in 20% of members showing up in their projections
   
   A news headline that speaks to your topic and strengthens your position or speaks negatively around your "common enemy".

4. Empower your ideal client that THEY have the power to make a choice which can change their life for the better. Position THEM as the hero in their own heroes journey, and you/your company as the "guide".
   
   Remember, YOU are not the Hero... Your CUSTOMER is the Hero. Don't make the mistake of positioning yourself as the Hero of your Customers journey.
   
   e.g. "No one is coming to save you, but all hope is not lost" "You can take full control of your life at any moment, and we're here to help"

One Thing This Ad Could've Done Better...

The one thing this ad could've done better is having a clear CTA at the end. As many of you stated, it's unclear what product/service it's promoting.

So be sure YOU have a clear CTA in ANY of your marketing promotions. Whether it's to 'click the ad', 'register for the training', or 'Hit REPLY' to the email. Be CLEAR on what you want them to do next.

There you have it...

I LOVE me a good ad, and this one is definitely up there for "best ad ever".